The Chunky Chain Comeback!

Chunky gold chains around your neck were once reserved only for 90s hip hop stars but now the bold statement form of neck candy is back and since Cara Delevigne walked the Chanel AW13 catwalk wearing a large chain choker, everyone from actress of the moment Lily Collins to fashion chameleon Rihanna has been spotted sporting them. While we always love a sophisticated dainty chain or delicate pendant, there is something to be said about carrying a bit of weight around your neck, quite literally. A bold necklace such as this means that you often don’t need to worry about any other accessories letting the avant garde of the necklace do all of the talking. It also means that your outfit can be kept quite simple meaning that all round the addition of a chunky chain makes getting dressed in the morning a whole lot simpler. So how do you wear the trend even if you don’t have Rihanna’s swagger or Lily’s cheekbones? Well whether gold, silver, gunmetal or a mix of all three, long or choker length, big chain links or small the rules of styling are pretty simple…
  1. Keep hair and make- up minimal – all eyes will be on your striking piece of metal, too much going on elsewhere will only distract.
  2. Stick to block colours – while a strong print can look totally fabulous, the best way to make a statement piece like this stand out is to accessorise it against one block colour, whether monochrome or bright. Personally we think bright gold looks super glam against white or purple, while gunmetal silver oozes style against black or red.
  3. Keep the rest of your jewellery small – don’t make your jewels fight against eachother, if wearing a bold necklace like this keep bracelets and rings minimal and complimentary.
Some of our favourite ways to wear the chunky chain can be seen above on our favourite celebs. Clockwise from top left: Lily Collins, Rihanna, Reese Witherspoon, Cara Delevigne, Nicole Richie, Katy Perry, Rita Ora, Gwyneth Paltrow.  
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