Our Story

Anna Scaife, the creative force behind Anna Lou of London, has been a distinguished figure in the world of contemporary jewellery design since 2004 and all made in the UK. With her unique blend of British eccentricity and a playful approach to fashion, Anna has carved out a niche in the industry that sets her apart from other designers. Anna Lou of London is renowned for its vibrant, eclectic, and distinctly whimsical accessories that incorporate a wide array of materials and techniques, reflecting Anna's diverse inspirations and innovative design approach.

Unlike many of her contemporaries who may focus more heavily on traditional materials and designs, Anna Scaife's work is characterized by its bold use of color, pattern, and contemporary materials, including acrylics and enamels. This has allowed her to create eye-catching pieces that resonate with a modern audience looking for statement accessories that are both fun and fashionable.

Another aspect that distinguishes Anna Scaife is her commitment to accessibility. While maintaining high-quality standards, her designs are purposely inclusive, aiming to bring designer jewellery within the reach of a broader audience. By doing so, she challenges the notion that high-end fashion accessories must be prohibitively expensive or exclusive.

Her brand, Anna Lou of London, not only reflects her personal aesthetic but also embodies her vision of empowering individuals through fashion. Anna believes in the power of accessories to transform and enhance any outfit, allowing wearers to express their unique personality and style. This ethos is evident in every collection she releases, making her pieces sought after by those who value individuality and craftsmanship.

Throughout her career, Anna Scaife has also demonstrated a keen understanding of branding and market trends, adeptly navigating the digital landscape to engage with her audience. Her ability to adapt and evolve with changing fashion trends while staying true to her brand's core identity has contributed to the enduring popularity and growth of Anna Lou of London.

In conclusion, Anna Scaife's role as a jewellery designer for Anna Lou of London since 2004 has been marked by her inventive designs, dedication to accessibility, and a playful approach that distinctly sets her apart from other designers in the field. Her work not only reflects her unique artistic vision but also her commitment to creating joy and expressing individuality through fashion.
Anna Lou of London has been sought after since their discovery in 2004 by the jewellery buyer of Harvey Nichols.

Anna was so excited about her first handmade bracelets not not even knowing that it would lead to the production of a 500 piece collection season after season.

3 months later Anna Lou of London jewellery was being sold in Harrods, Liberty, Topshop, ASOS and Selfridges in UK. Over the next couple of years the brand was being stocked in international department stores such as Isetan, United Arrows, Hankyu, Takashimaya ( Tokyo), Henri Bendel, W Hotels ( New York), Sauce ( Dubai) Le Bon Marche and Printemps ( Paris).

2007- Collaboration with the high street store Reiss nationwide.

2008  - The first Anna Lou shop opened in Newburgh Street off Carnaby Street.

The Anna Lou of London concession opens in Selfridges

2009 - Collaboration with Reiss and Anna does her QVC shopping channel show in the UK

2010 - Annas first child Wilbur was born so she decided to only sell online via the Anna lou website and Not on the High Street website. She wanted a piece of jewellery that had her sons initials to keep with her at all times. She started to create more personalised jewellery pieces when her two other children Buzz and Esme were born. 

'My children are one of my main influences but London and the island where HQ Anna Lou is based has a huge impact on my jewellery. I moved to London 23 years ago and the people and vibe inspire me, there is nothing quite like it after all these years. The jewellery designs I come up with are pieces people want to wear and they help to make them feel happy and confident. 

When jewellery is personalised it takes on a whole new meaning and importance in a person's life. It's a keepsake piece that can be handed down to your children. You can customise your jewellery with names, dates, initials and birthstones making Anna Lou of London the go to brand for birthdays, anniversaries, Christmas presents and other sentimental gifts. Because of this I want to make sure the quality meets the standards the customer is expecting.'Anna, Founder 

Brief History:

Born in 1977 and moving to London at 17 she was an early entrepreneur. At the age of 10 she sold ice creams from a cart to the passengers of her families hot air balloon business. She then sold jewellery on Portobello Market known for it's quirky shops, street traders and lots of tourists ( aka customers!) and the original studio located at Westbourne Park nr Notting Hill Gate was where the styles were created and hand crafted on site. The care that goes into creating every necklace, bracelet, earring and ring reflects our belief that the pieces are to be collectables, modern heirlooms that will stand the test of time.

 "I never went to fashion school and never learned the traditional ways of building a business. I never even had a real full time job before I went from selling on the street to opening my own company. There have been alot of challenges along the way!

It's taken years of perfecting my skills and working with other very skilled jewellers to do what I do today. I now work from my studio on the beautiful Taggs Island in Hampton Court, where I live with my 3 children and our Wippet called Chase. I also have the help of skilled craftsmen who work at the Anna Lou Design Lab www.annaloudesignlab.com today so all pieces are made in London. 

I imagine you’ve worked out that as well as the Britcentric jewellery and accessories my collection includes scarves, candles, hair slides, and handbags. I work with the best materials to ensure products last the test of time and even if it takes a little longer while we solder everything which adds even more longevity but I feel that it’s essential. Please do have a browse, come by the studio, or pick up the phone and have a chat with me anytime you want, and if I can’t answer it’s only because I’m busy with my children, but I will get back to you quickly."

Book an appointment