London is such a part of me having moved here 21 years ago. I started selling on Portobello Market so Anna Lou of London is quintessentially an English brand. I still love the vibe and the people in the city now after all these years, there’s nothing quite like it! Designs I come up with are pieces people want to wear, not just personalised pieces and they are inspired by people in London and trends I see developing in London.

I wanted to create a piece of personalised jewellery when my first child Wilbur was born 5 years ago. I wanted something I could keep with me at all times that had his name and initials. I went on to have 2 more gorgeous children Buzz and Esme and each year I develop more and more collections.

When things are personalised it takes on a whole new meaning and importance in that persons life. Its a keepsake piece that can be handed down to your children. You can customise your jewellery with names, dates, initials and birthstones making ALOL the go to brand for birthdays, anniversaries, Christmas presents and other sentimental gifts. They are pieces that people want to wear. You can layer it with pieces in your existing wardrobe. Because of this I want to make sure the quality meets the standards the customer is expecting.