Hello, I'm Anna Scaife, founder of Anna Lou of London. For the past 20 years, I've dedicated myself to creating vibrant, eclectic jewellery that empowers individuals to express their unique style. My designs are celebrated for their playful use of colour, gemstones, and personalised elements, making each piece a cherished keepsake.
Maintaining quality and ethical production has always been a priority. To ensure the highest standards of craftsmanship, I moved all manufacturing to the UK. This decision not only supports the local economy but also allows me to focus on sustainable, made-to-order jewellery at my Anna Lou Design Lab on Taggs Island. By reducing waste and ensuring every piece is responsibly sourced, I reinforce my commitment to ethical practices.
Over the years, my jewellery has been showcased in prestigious stores such as Harrods, Harvey Nichols, Liberty, Topshop, ASOS, and Selfridges in the UK. Internationally, my pieces have graced the shelves of renowned department stores like Isetan, United Arrows, and Hankyu in Tokyo, Henri Bendel in New York, Sauce in Dubai, and Le Bon Marché in Paris. These partnerships have helped establish Anna Lou of London as a trusted and beloved brand worldwide.
My jewelry has endured for two decades because it resonates with those who value individuality and sustainability. Each piece is designed to last, crafted with care, and imbued with personal significance. This dedication to quality, sustainability, and customer satisfaction has built a loyal following and kept Anna Lou of London relevant in the ever-changing fashion landscape.
Thank you for supporting me as I continue to innovate and inspire through my unique creations. Your support allows me to keep bringing joy and individuality to people around the world through my jewellery.
How do we use recycled materials to make our jewellery? Click to watch full video.
We take our duty of looking after the planet very seriously and as such we aim to cut our carbon footprint wherever possible by choosing eco-friendly and sustainable means of bringing our jewellery to you.
All of Anna Lou of London's designs are created in London, UK and brought to life in Anna’s studio on Taggs Island. We also work with skilled craftsmen in Hatton Garden, and we are assisted by a wonderful family-run factory in Turkey. All of whom are as committed as Anna to using sustainable resources and materials to create our products.
We regularly meet with our manufacturing team to make sure that the highest standards are being upheld with regards to the way our jewellery is made, this includes ensuring standards are met from a health and safety perspective too.
We want to make sure that we are leaving the planet in a better place for the children growing up behind us. It is, therefore, a commitment by Anna Lou of London to continually check our processes and to make them reflective of the world we have to live in.
If you have any questions about our creation processes please do get in touch with us by email to hello@annalouoflondon.com
certification:
Hi everyone,
I want to tell you all about what we aspire to be as a brand and what we practice. Anna Lou of London jewellery strive to not only be the best in the world, but to be the best for the world. I want my business to be a force of goodness! I’m looking at everything I need to look at, both internally and externally
Sustainable manufacturing is the heart and soul of Anna Lou of London, all of my jewellery collections are designed by me in my studio on Taggs Island and we manufacture the jewellery in the Anna Lou Design Lab and ensure we offer the most transparent production possible. I employ extraordinary artisans employing centuries old heritage and skilled craftsman. My company which has been around for over two decades, strives to provide quality products, redefine originality, and inspire people. We guarantee that every element of your jewellery is totally traceable and ethically produced.
I focus on the people. I also have a strong partnership with the family of artisans we work with. We are committed to treating people, communities and the environment as they should be treated: respectfully, sustainably and ethically. Ethical sourcing means protecting the environment and human rights, which is why we hold independent audits on our workers and their environment.
There’s an African proverb I love: If you want to go fast you go alone, if you want to go far you go together.
From the starting material to the end product, making sure we don’t dig anymore holes in the ground and using recycled and Fairmined silver and gold all the way through to the packaging and recycling.
Almost all jewellers claim to offer ethically sourced jewellery, but dig a little deeper and it’s almost never the case. Anna Lou of London guarantees every element of your jewellery is totally traceable and ethically produced. Sadly Greenwashing is still happening .How Can You Tell If a Fashion Brand is Greenwashing? The cheap fast fashion and jewellery brands that encourage throwaway culture with clothing and jewellery can never be truly sustainable. When brands like these talk about reducing waste, without changing their business models, then the greenwashing alarm bells should be ringing.
Anna Lou of London have no luxury mark ups. The prices are fair and we produce exceptional quality pieces. I would like to remind people that apart from the craftsmanship there’s a lot of others costs such as researching, developing, designing, planning details, choosing materials, testing materials, taking product photos , calculating pricing, writing website listings, promoting product, compiling inspiration, postage costs, answering customer service questions, vat 20%, profit to keep us going! I also do small batch, made to order or one of a kind designs which is kind to the Earth.
Brands should be addressing their supply chain, production facilities, transport and shipping methods and the environmental impact of source materials as a priority if they want to be truly sustainable.
There a difference between ‘corporate social responsibility and ‘responsible social corporations’. What I think what needs to be done is a different type of communication. It’s not about telling you what will be done, it’s about a mindset. I truly believe in an honest sustainable journey.
Customer Service:
Please do feel free to reach out to me if you have any order queries or if you want some advice on a new jewellery making project you may have whilst staying at home! It’s always lovely to chat.
Our future:
Running a teeny tiny business, I am so grateful for your continued support during this difficult time. We all really must come together and support each other now more than ever before. Please take care of yourselves and others, especially those who may be older and more vulnerable.
Final Thank You!
We can do this. We are in this together. There is hope and thank you for all your support. Don’t forget that wearing a piece of jewellery is always comforting. Do it for yourself even if you aren’t leaving the house!
Thank you for your orders!
You’re all amazing and thank you so so much!
I hope that’s helpful and answered some of your questions.
Anna x
Founder and Creative Director
