Our Story

I imagine you’re here to learn a bit more about me so I’ll try to make it as interesting as I can! I’m Anna and I founded London-based label Anna Lou of London specializing in the finest quality, hand-made jewellery and accessories with a focus on sustainability, environmental ethics and innovative practices that deliver a luxury experience without sacrificing social responsibility. Pieces are custom made and crafted with the highest attention to quality fabrication. I started Anna Lou of London in 2004 with a stall on Portobello Market, making Anna Lou of London jewellery a quintessentially English brand. 3 months later Anna Lou of London jewellery was being sold in Harvey Nichols and Selfridges. Over the next couple of years the brand was being stocked in international department stores such as Isetan, Henri Bendel and Printemps. When my first child Wilbur was born in 2010 I wanted a piece of jewellery that had my sons initials to keep with me at all times. I started to create more jewellery pieces when my two other children Buzz and Esme were born. My children are my main source of inspiration and help me to create new jewellery collections.


It's taken years of perfecting my skills and working with other very skilled jewellers to do what I do today. I now work from my studio on the beautiful Taggs Island in Hampton Court, where I live with my 3 children and our Wippet called Chase. I also have the help of my dream team Matt and Furkan who are skilled craftsmen,  Luisa and Jodie working with me on Social Media & Marketing and Lindsay and Leanne who handle the Customer Love and help me with all that comes with running a jewellery business , along with other super-duper packers!

My children are one of my main influences but London and the island where HQ Anna Lou is based has a huge impact on my jewellery. I moved to London 23 years ago and the people and vibe inspire me, there is nothing quite like it after all these years. The jewellery designs I come up with are pieces people want to wear and they help to make them feel happy and confident. 

When jewellery is personalised it takes on a whole new meaning and importance in a person's life. It's a keepsake piece that can be handed down to your children. You can customise your jewellery with names, dates, initials and birthstones making Anna Lou of London the go to brand for birthdays, anniversaries, Christmas presents and other sentimental gifts. Because of this I want to make sure the quality meets the standards the customer is expecting.

I imagine you’ve worked out that as well as the Britcentric jewellery and accessories my collection includes scarves, candles, hair slides, and handbags. I work with the best materials to ensure products last the test of time and even if it takes a little longer while we solder everything which adds even more longevity but I feel that it’s essential. Please do have a browse, come by the studio, or pick up the phone and have a chat with me anytime you want, and if I can’t answer it’s only because I’m busy with my children, but I will get back to you quickly.

 Sustainability statement

We take our duty of looking after the planet very seriously and as such we aim to cut our carbon footprint wherever possible by choosing eco-friendly and sustainable means of bringing our jewellery to you.

All of Anna Lou of London's designs are created in London, UK and brought to life in Anna’s studio on Taggs Island. We also work with skilled craftsmen in Hatton Garden, and we are assisted by a wonderful family-run factory in Turkey. All of whom are as committed as Anna to using sustainable resources and materials to create our products.

We regularly meet with our manufacturing team to make sure that the highest standards are being upheld with regards to the way our jewellery is made, this includes ensuring standards are met from a health and safety perspective too.

We want to make sure that we are leaving the planet in a better place for the children growing up behind us. It is, therefore, a commitment by Anna Lou of London to continually check our processes and to make them reflective of the world we have to live in.

If you have any questions about our creation processes please do get in touch with us by email to hello@annalouoflondon.com


There are a number of opportunities especially over Christmas, Valentines and Mother’s Day for you to come and join us on the island at HQ Anna Lou to help out and help jewellery or be studio support and help with admin. If you live close by to Taggs Island and would be interested in making jewellery for Anna Lou of London please send an email to hello@annaoflondon.com and I’ll keep your details for when I’m ready and need more makers and helpers. Please note you would need to have lots of jewellery making experience and skills and be registered as self-employed as you will need to invoice the business.


In 2020 we will be launching the Anna Lou DIY Jewellery boxes. I am happy for other brands to send me some marketing materials to send as a surprise to my customers. Each box will come with surprises so I can’t guarantee what will be in them but you can be sure the products and materials will be a good match for us and you. It will not be spammy and will be stuff you and I will love. If you are a brand however big or small please get in touch and we can discuss at anna@annalouoflondon.com Basically we are looking for brands where the customers are similar and everyone’s happy! You can send as little or as many things as you like but we can have a chat about that. No plastic products please to save customers dealing with waste.




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