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Viewing posts tagged Coke.

Karl Lagerfeld's obsession with Diet Coke

Karl Lagerfeld, who reportedly lost 90 pounds by consuming only Diet Coke and steamed vegetables and has been known to employ Diet Coke butlers, is now popping up on a series of limited-edition bottles after the success of his collaboration with Diet Coke last year, his favorite zero-calorie treat. A silhouetted Lagerfeld in profile and scripted signature adorn the white, pink, and black packaging — a collectable available at Galeries Lafayette and Colette as a limited-edition boxed version of the bottle, with matching bottle opener, priced from £45

Karl Lagerfeld said, “I loved what we did last year but I will love 2011 even more. I’m delighted about this collaboration. It’s exciting for me because I love the idea and as everybody knows, I drink Diet Coke and nothing else, night and day. It was pure pleasure to do a campaign with people I like and for a product I love.” The bottles will be available to purchase from this June.